In this digital age where everything is stored in some magical cloud and we can access anything we want with the click of a button, something has been lost. We’ve lost the thrill of the tangible.
Do you remember sitting as a child flicking through your parent’s old photo albums? Or finding a box of old photos in your granny’s attic with dates and names scribbled on the back? Or do you simply remember those limited edition Spice Girls prints that you could buy in packs of 10 and put into your glossy binder brimming with girl band paraphernalia?
No? References a little too specific for you? Ok, moving on.
My point is, everyone at some point in their lives has realised the value of a printed photograph. It holds character and sentimentality that no jpeg file on a computer screen can. Displaying your photos in a museum grade quality fine art album is the number one way to preserve and enjoy those memories, before handing them down for someone else to enjoy.
How often do you sit around with family and friends and flick through your wedding photos on your computer or phone screen? I can guarantee that having those photos printed in a beautifully bound book displayed on your coffee table will increase the chances of that happening by about 3 million percent. And instead of all crowding around a phone, you’re passing around a piece of art that opens up on your lap and pulls you into the story.
You’re not just buying a book. You’re investing in something priceless. An heirloom that will bring you and your family countless hours of joy. Don’t let your photos die alone on a hard drive. It’s cold in there and there’s no cheese.